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Small Business Management: Launching and Growing Entrepreneurial Ventures, South African Edition, 1st Edition

Justin G. Longenecker, Nkoana Radipere

  • Copyright 2017
  • {{checkPublicationMessage('Published', '2017-04-30T00:00:00+0000')}}
Starting At £20.49 See pricing and ISBN options
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Small Business Management: Launching and Growing Entrepreneurial Ventures, South African Edition 1st Edition by Justin G. Longenecker/Nkoana Radipere
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Overview

Small Business Management lays out, step by step, the knowledge and insights needed to lead and manage a small business. It provides instruction and guidance that will greatly improve your odds for success as you take your own entrepreneurial journey. This edition presents the best information available today about launching and growing small businesses in South Africa.

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Meet the Authors

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Justin G. Longenecker

Justin G. Longenecker established SMALL BUSINESS MANAGEMENT as a leader in the market when he wrote the first edition of the book more than 50 years ago. In addition to this market-leading text, he authored a number of other meaningful business books and numerous articles in journals, such as Journal of Small Business Management, Academy of Management Review, Business Horizons and Journal of Business Ethics. Dr. Longenecker was active in several professional organizations and served as president of the International Council for Small Business. In 2005, the United States Association for Small Business and Entrepreneurship (USASBE) honored him with the Max S. Wortman Lifetime Achievement Award. In addition, the selection as a USASBE Justin G. Longenecker Fellow is the highest recognition that the association gives to individuals who have made an outstanding contribution to the development, furtherance and benefit of small and medium businesses. Dr. Longenecker truly was a legend in his own time and continues to have profound influence through the lives of those who knew him. Dr. Longenecker grew up in a family business. After attending Central Christian College of Kansas for two years, he earned his B.A. in political science from Seattle Pacific University, his M.B.A. from Ohio State University and his Ph.D. from the University of Washington. He taught at Baylor University, where he was Emeritus Chavanne Professor of Christian Ethics in Business until his death in 2005.

Nkoana Radipere

Nkoana Radipere is a lecturer in the Department of Business Management at the University of South Africa.

What's New

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  • The opener case studies feature South African businesses to familiarise South African students with local examples.
  • Where applicable, reference is made to South African statistics, organisations, legislation and currency.
  • A good balance between local and international examples gives students exposure to a range of businesses.

Features

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  • Case studies present examples of successful small businesses, both in South Africa and abroad. These help to identify the full range of issues facing today’s business owners, but also offer instructional and inspirational value.
  • Support is provided for building a business plan. This is integral to learning how to develop workable plans.
  • The learning outcomes give structure and coherence to the text content.
  • The ‘You Make the Call’ sections at the end of the chapter present realistic business situations that require examining key operating decisions.
  • The ‘Start-Up’ feature highlights entrepreneurial tools, actions and resources for new businesses.

Table of Contents

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1: The Entrepreneurial Life
2: Integrity, Ethics and Social Entrepreneurship
3: Starting a Small Business
4: Franchises and Buyouts
5: The Family Business
6: The Business Plan: Visualising the Dream
7: The Marketing Plan
8: The Organisational Plan: Teams, Legal Structures, Alliances and Directors
9: The Location Plan
10: Understanding a Firm’s Financial Statements
11: Forecasting Financial Requirements
12: A Firm’s Sources of Financing
13: Planning for the Harvest
14: Building Customer Relationships
15: Product Development and Supply Chain Management
16: Pricing and Credit Decisions
17: Promotional Planning
18: Global Opportunities for Small Businesses
19: Professional Management and the Small Business
20: Managing Human Resources
21: Managing Small Business Operations
22: Managing the Firm’s Assets
23: Managing Risk

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  • ISBN-10: 1473734509
  • ISBN-13: 9781473734500
  • RETAIL £20.49

  • ISBN-10: 1473734487
  • ISBN-13: 9781473734487
  • RETAIL £27.99
Instructor Next Steps
Students: Buy now